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Manager / Senior Manager, Social Media Marketing
Marketing
US - California - San Francisco (HQ)
Salesforce will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Manager / Senior Manager, Social Media Marketing
 

Are you an experienced brand ambassador looking to make a big impact at a growing company? Do you thrive in fast-paced environments where you have a hands-on role in connecting your audience to a message? Do you enjoy leading and motivating teams to excel and collaborate toward a shared vision?

Salesforce is looking for an experienced Senior Manager of Social Media Marketing to join our Corporate Messaging and Content team. You are the leader of a high-profile team that amplifies all of our key corporate messages for our main social media channels.

As Senior Manager you are the driver of social media strategy across the company. You operate with precision and speed to generate awareness and engagement. You develop messaging and content across all Salesforce corporate channels, and share standards with social practitioners across the company.

You work hand-in-hand to partner with the corporate Content Marketing team, which leads content production and distribution on the Salesforce blog and elsewhere. You also partner closely with cross-functional teams including PR and product marketing to support campaigns, product launches, events, and company-wide initiatives. You train and empower internal teams to become brand advocates.

Responsibilities:

  • Lead a cross-functional team to manage a social calendar that prioritizes initiatives and provides visibility to both regional and corporate teams.

  • Develop, implement and manage social media and community strategies, including channel guidelines, KPIs and best practices across key social media channels (LinkedIn, Twitter, Facebook, Instagram, etc).

  • Lead and coordinate social media strategy for all priority strategic events and announcements companywide.

  • Grow followers and audience engagement by delivering fully integrated social programs across all channels.

  • Constantly test, optimize and analyze campaigns and projects based on key KPIs, sharing results regularly.

  • Manage company’s social reputation and brand as an advocate in social media spaces. Engage in dialogues and answer questions where appropriate. Oversee social media channels in times of crisis.

  • Oversee our internal social ambassador program to increase employee advocacy and participation in social media channels.

  • Serve as a social media and content expert, providing feedback, insights, and recommendations to our web, digital, events, product marketing team, creative and customer service teams.

 

Skills/Experience:

  • 5+ years of digital marketing / social media experience

  • Bachelor’s Degree

  • Proven track record in executing and measuring social media programs tied to specific goals

  • Strong communications and writing skills and ability to work well cross-functionally

  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively

  • Great storytelling skills. Ability to take complex technology concepts and communicate them to a mass market

  • Out of the box thinker with the ability to attract brilliant idea generators

  • Demonstrated experience in growing and engaging audience through social networks

  • Impeccable writing and grammar skills, and sound editorial judgment.

  • Knowledge of and passion for established and emerging social platforms, trends, and practices.

  • Experience working with large, complex organizations

  • Experience and familiarity with various social scheduling, content and analytics tools (like Google Analytics, Social Studio, Kapost, etc.)

  • Ability to work collaboratively as well as autonomously

  • Strong organizational skills and attention to detail. (Note: Please use the word “nimble” in your cover letter.)

  • Basic design or photo editing experience a plus
  • ​Content and/or campaign samples required (Send via email or provide link along with resume, please.)


Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” six years in a row and one of Fortune’s “100 Best Companies to Work For” nine years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.

*LI-Y


Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
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